Cross Media Marketing
In the bad old days, marketing was unbelievably static. The main choice you faced was whether to spend money on advertising, mailers or brochures. With exactly the same message for everyone. A scattergun approach, where your only real chance to target an audience was by postcode area.
But with cross media marketing we can help you target customers electronically - via websites, blogs, e-mail and SMS messaging. Or with printed material, using the latest technology to create personalised mailers, brochures or special offers. Or with both. Picture the scene...
- a mobile phone bleeps to alert your target that a message has arrived
- they open the message and read your information, which also guides them to a 'personal URL'. This is a specially created micro website that we've tailored to their needs, interests and preferences
- the next day, a personalised brochure drops through their door inviting them to sample your product or service. And we also send them a personalised e-mail with details of how to take up the offer
- your target responds
What we offer you are comprehensive campaigns with the power to reach customers in ways that they want to be contacted. With messages that they want to hear. We can handle every aspect of cross-media marketing campaigns. And we can work with as many elements as you require to help you develop a consistent message across various platforms.
What makes our cross-media approach so dynamic and immediate is that it lets you track individual responses as they happen - in real time. And also lets you direct your responder to a call to action. Instantly.
For example, we can send a hot prospect's details - including all the responses they've given - directly to a sales team... instantly. Allowing them to contact the prospect... instantly. And begin a conversation that's immediately relevant to a very recent response. By doing this, they'll be 80% more likely to convert the prospect into a sale!
Uniquely with cross-media, we can deliver warm prospects straight back to your marketing or sales teams. So they can follow up with further tailored responses. This is almost 'perpetual motion marketing', and - with our cross-media technology and know-how - you can do it completely automatically.
Such carefully co-ordinated and personalised campaigns will undoubtedly increase your sales. You'll be able to track exactly how a customer responds to the various campaign elements. And you can then feed the results into planning and refining your next campaign, with all the additional information helping to generate even higher conversion rates in future.
If you'd like to know more about cross-media marketing, give Jon Tolley a call on 01623 499949. Or - if you prefer - you can use our enquiry form.
Testimonial
"The campaign has achieved an impressive 9% response rate, not only that, we can see from the tracked pURL visits that interest in the campaign hasn't decreased. Pre-registrants have been referring back to their PURL again and again and some have even contacted me to say how pleased they were with the campaign's useful content, innovative approach and print-quality. This reaction demonstrates that recipients found the campaign of value and it created an instant and lasting impact. Your solution for this campaign has made the production process simple and cost-effective. The added benefit of being able to accurately evaluate the response has been fascinating and really helped to prove the effectiveness of our marketing strategy."
- N.C.W. - Marketing Manager, Exhibition Organiser
Where to next?
