Personalised URLs
Personalised URLS (Purls) are URLs - web page addresses - that take the recipient of the communication directly to their own personalised website landing page. Where the content of the web page is tailored to each visitor, according to the demographic and purchasing information we already know about them.
It's like walking into a high street shop and finding the entire in store display created especially for you!
PURL's combine the super-relevance of 'one to one' and variable data print with the interactive possibilities and immediacy of the web. With our variable data and software expertise, we can create PURL campaigns for you that use both email and printed direct mail to drive individuals to their personalised website landing page.
Where to next?
