SMS (short messaging service) marketing is a growing part of integrated - particularly business to business - marketing activity. Both cost-effective and immediate, its uses include developing brand awareness, promotional offers, event marketing and acquiring new customers.
SMS is a very direct, personal communication channel that's particularly favoured by the under 30s. But it's not right for every market, and should be used with great care. We can help you plan, create, deliver and report on your SMS campaigns, and ensure that you avoid all the potential pitfalls along the way.
When you only have 160 characters and no imagery or colour to work with, precise targeting and stimulating content is essential to making your messages relevant. Which is key to generating high response rates. We can also advise on integrated bar code, 2d data matrix, quick response code (QR code) solutions for interactive promotions. Recipients can scan the bar codes to get a promotional offer or a direct link to the personalised website we have created for them.