One on One Marketing
We remember only 5% of what we read and 10% of what we hear. But a powerful image is retained for much, much longer. We can, in fact, recall an astonishing 25% of what we see... which is why one-to-one marketing is so effective.
When you personalise a direct mail campaign, the response rate can be double that of conventional junk mail. But if you take things a stage further, and personalise it with imagery that resonates powerfully and directly with the recipient, your response rate can almost triple! Study after study indicates that by unleashing the power of one-to-one marketing, you can realistically expect:
- for B2B campaigns - up to 30% response
- for B2C campaigns - up to 18% response
Truly effective one on one marketing campaigns are personalised to the point where their recipients might well feel that a campaign has been written especially for them. This, crucially, allows you to connect with your targets on an emotional level.
So where VDP helps you to reach target individuals by personalising a single message, one-to-one marketing allows you to create truly personalised campaigns. Campaigns specific to the individual that can easily incorporate their interests, hobbies, age and even location.
Our unique approach to one on one marketing lets you develop powerful, memorable campaigns that will really deliver the results you want.
