Variable Data Printing
Why use variable data printing (VDP)?
Because - by incorporating the name and address details of customers from a database, along with appropriate text and images - VDP allows you to create highly relevant personalised messages, tailored to individual customers.
When we follow the 'full customisation' route we work with you to create a dynamic VDP template. Then we use your database information (which might, of course, be different for each customer) to generate the document variables. This can result in virtually every single page being a unique creation. It really does take customer engagement to a new level.
VDP is a fantastic tool for conducting targeted marketing campaigns, and for tailoring your literature to appeal to individuals and small, well-focused niches.
"I just wanted to say a huge thank you for producing such high quality products for me and getting them to their respective venues in time. All of the above have been really well received and complimented."
- NBN Trust Information & Communications Officer