One to One Marketing
Given that we remember only 5% of what we read and 10% of what we hear, but 25% of what we see – a powerful image is retained for much, much longer, which is where one to one marketing comes in.
When you personalise a direct mail campaign the response rate can be double than with conventional junk mail; when you personalise directly with something that resonates with the recipient – unleashing the power of one to one marketing – the response rates can almost triple:- For B2B campaigns: up to 30% response
- For B2C campaigns: up to 18% response
Where variable data printing is able to reach individuals and individual groups by personalising a single message, one-to-one marketing allows you to create truly personalised campaigns that are specific to the individual that can easily take into account their interests, hobbies, age and even location.
The key to unlocking this personalised one-to-one marketing potential is your database. By maintaining a clean and up to date database every element of data that you store can be turned to an even greater advantage.
Whilst there are a variety of methods that you can use to develop one to one marketing campaigns with a difference they all have one thing in common: their capacity for personalisation to the point that the recipient might well feel that the campaign had been written specially for them – enabling you to connect to your customers on an emotional level. And when study after study shows that personalised and relevant information is sent out, the response rates rocket.
Prime Group’s unique approach to one-to-one marketing lets you develop powerful, memorable campaigns that will really deliver the results you want.
The look and content of your printed materials can be honed to communicate one-to-one with each intended recipient. Variable data printing is a great tool for conducting targeted marketing campaigns and tailoring your literature to appeal to individuals and small, well-focused niches.
Since you’ve spent so much time looking at our website it would be a shame to leave it there - go on give Jon Tolley a call, he's the expert on this section - 01623 499949, alternatively use our enquiry form
Data Protection
As experts in variable data printing and fulfilling complex marketing campaigns the Prime Group team are very used to handling sensitive personal data and take the responsibility this carries very seriously. To ensure we are up to date on legislation that governs personal data we are active members of the Direct Marketing Association (DMA)
Data Protection Act 1998
This governs the use of personal information by businesses and other organisations.
The Data Protection Principles
The Data Protection Act governs the use of personal information through the eight data protection principles.
These principles require that personal information is:
- Processed fairly and lawfully
- Processed for one or more specified and lawful purposes, and not further processed in any way that is incompatible with the original purpose
- Adequate, relevant and not excessive
- Accurate and, where necessary, kept up to date
- Kept for no longer than is necessary for the purpose for which it is being used
- Processed in line with the rights of individuals
- Kept secure with appropriate technical and organisational measures taken to protect the information
- Not transferred outside the European Economic Area (the European Union member states plus Norway, Iceland and Liechtenstein ) unless there is adequate protection for the personal information being transferred Privacy and data protection in direct
Marketing.
If you have any questions about data protection or how to make the most out of your client database please give Jon or Tina a call on 01623 499949 Option 1.
Variable Data Printing. (C) Copyright 2007, Prime Print Group Limited.
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