Digital Printers

The digital printers of today have a multitude of technologies available to them. Here at Prime we, as leading digital printers have fully embraced the ethos of digital. By using our two digital printers, the HP indigo 7000 and the 5000 we are able to offer the very highest quality print which to even the most professional of clients is indistinguishable to litho print. Our digital printers also now have a lower cost of ownership so for you, the client this means the break even point between litho and digital is far greater than it ever was before. We also offer not just full colour printing as most other digital printers do, but up to 7 colours.

Up to 97% of all Pantone® colours matched
The ability to print Pantone in mixes digitally
Increase the colour Gamut of colour by introducing Orange, Violet and green
Match Corporate colours
No more dull Oranges or Purple Blues!
Full Pantone® GOE system matching
No need to run 4 colours digitally, cheaper and much faster (7200 sheets per hour to run 2 colours including fully personalised and variable content.

This technology does not stop there though, you have seen from our site other methods of personalising using our digital printers like DirectSmile image personalisation. We have the world’s largest DirectSmile installation meaning we are capable of sending massive volumes of variable content and images to our digital printers. Web2Print technology is now driving our digital printers without any human intervention. This gives you the client many advantages:

Brand control and consistency across multiple sites
1 location for all media ordering
Campaign management
Instant launches for new content and marketing activities
PDF creation for Ad campaigns & marketing
Email marketing
On-Line asset management
Financial control over accounts
Fast turnaround even on complex items
Print-on-demand
Lower cost of administration
Proof on-line so instant approval is gained
Creation of variable data campaigns on-line with full data integration for branches and head office
The ability to integrate with existing CRM packages.
Lessen or eliminate the need for costly stock management with an on-demand service
Eliminate the un-necessary scrapping of out of date information.

You may have heard from some digital printers who have offered the service for Cross Media Marketing. Cross media marketing usually combines the use of printed matter with Personalised URL’s (or PURL campaigns as they are known), Personalised SMS messaging or a combination of all 3.

The amount of information gained from using Purls (if done properly) allows you to continue marketing relevantly to your clients/prospects thereby reducing the time it takes to make a sale. In today’s economy that’s a MUST. It helps you create additional channels of marketing to your list. If you only have addresses then get their email and ask them other pertinent and relevant information to get to know your client/prospect better. Take the time to understand what it is that they want. The choices are endless.

Here at the Prime Group we can have a successful integrated purl campaign implemented in a matter of weeks; strategy, concept, creative, print and all. We do it all in house. It’s not as expensive and complicated as most people make it out to be. When you work with an experienced provider it can make a huge difference to your expectations and more importantly, your Return on investment (ROI).

With Direct Smile your campaigns are memorable – and memorable campaigns ensure we help to keep your brand etched in the mind of the recipient.

Since you’ve spent so much time looking at our website it would be a shame to leave it there - go on give Jon Tolley a call, he's the expert on this section - 01623 499949, alternatively use our enquiry form