Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers are More Engaged Shoppers”* prompted the same question. Were shoppers behaving in a certain way because of the direct mail they received or, did they respond positively to direct mail because of the type of shopper they are?
Digital Printing
Market leaders in print quality, productivity, and versatility. Our new HP Indigo 12000 sets a new quality benchmark in high-resolution HD printing capability. We are surpassing offset printing with a double print resolution, meaning better smoothness and continuous tones.
Print on Demand
We are a print on demand partner helping you deliver an exceptional customer experience. Satisfied customers are loyal customers, and loyal customers are returning ones. Which is good for everyone in the supply chain. We see our role as a partner, not merely a supplier.
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Call us on 01623 499949
Email me by filling in our Enquiry Form
Schedule a call/meeting by using calendly.com
Digital Photo Printing – for what you want to keep
In a recent survey, researchers from PlusNet found that despite the “selfie generation” snapping hundreds or even thousands of images every month, three quarters are never actually viewed again. It refers to these as “digital baggage”. Essentially unflattering or ill-advised shots that people don’t want to share, less people want to see, and no one bothers to print!
Digital printing adds value, branding and margin
The football season is underway. Between now and May, millions of us up and down the country will be spending Saturdays cheering our team on from the sofa, sideline or stand. And football means big money. Players command eye-watering sums, season tickets can fetch £1,995 and global brands compete for sponsorship opportunities. Even the club shops are in on the act.
Prime Group Burma Road, Blidworth, Nottingham. UK 
+44 (0) 1623 499949
hello@primegroup.co.uk
