Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled at you at some point. Apparently, it’s not meant as a compliment! But, when it comes to brand management, having the eyes of a hawk and the nose of bloodhound is in all good marketers’ DNA. We simply can’t help ourselves. Which is why, without the right tools, rolling out local franchise marketing can be both a minefield and a headache.