Hello,
We fuse personalised print with data & technology enabling you to communicate better with your customers.

I don’t go to a lot of dinner parties, and I host even fewer. They’re just not my thing. Due mostly to a very real lack of cooking skills, a love of evenings spent in slumber-wear, and a preference for binge-watching on Netflix. Plus, I’ve endured way too many dreary evenings with dreary fellow-guests.

There’s no such thing as a stupid question. Apparently. Though I’m convinced I’ve asked plenty in my time. Working in an industry that has become increasingly technical, we unintentionally use jargon and terminology that can baffle. So, when a customer recently asked, “What exactly is an API?”, it forced me to think about the best way to explain it, its uses, benefits and what it means for the Print on Demand (POD) process. Here goes: -

Our love of Don Draper, the wise but fictional character of Mad Men fame, is well-documented. While the “What would Don Draper do?” (#WWDDD) hashtag is now rarely seen, it doesn’t mean many in our profession don’t still rely on his sage observations and experience for a marketing and advertising steer.