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We fuse personalised print with data & technology enabling you to communicate better with your customers.

There’s no such thing as a stupid question. Apparently. Though I’m convinced I’ve asked plenty in my time. Working in an industry that has become increasingly technical, we unintentionally use jargon and terminology that can baffle. So, when a customer recently asked, “What exactly is an API?”, it forced me to think about the best way to explain it, its uses, benefits and what it means for the Print on Demand (POD) process. Here goes: -

Our love of Don Draper, the wise but fictional character of Mad Men fame, is well-documented. While the “What would Don Draper do?” (#WWDDD) hashtag is now rarely seen, it doesn’t mean many in our profession don’t still rely on his sage observations and experience for a marketing and advertising steer.

On 25^th May we got up, went to work, sat at our desks and wondered…what was THAT all about? Because despite the doom-mongering, the sun rose, the sky didn’t fall in and life went on as normal regardless of it being the GDPR enforcement date.  During the lead-up, and further fuelled by the Cambridge Analytica scandal, social media was awash with advice, warnings and frankly a whole lot of nonsense from the self-appointed “data gurus”.