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We fuse personalised print with data & technology enabling you to communicate better with your customers.

Christmas cards, the printed ones at least, seem to have fallen out of favour. We receive lots of online messages – including those horrible e-cards – from suppliers and customers alike who are opting to donate to charity instead. That’s totally laudable and often the causes are extremely worthy but a shame because printed ones, particularly if they’re personalised, say so much more about the brand and the team behind it. But all’s not lost. Take a butcher’s at these brilliant examples of where direct mail, has stolen the festive show:

When we’re looking for direct mail insight, an obvious place to start is Royal Mail’s MarketReach. Their research around how consumers and businesses respond to direct mail is fascinating. And invaluable. The International Post Corporation (IPC), an association of twenty-four postal operators, delivers similar inspiration but based on learnings from across the world.

I’ve just spotted my first Christmas tree of the season. And it’s only September. Granted it was a small one – a couple of feet high at most – but a Christmas tree nonetheless. Surrounded by printed material (always a plus) it was in the foyer of a local hotel promoting their programme of festive events. Time then for our annual round-up of this year’s best and notable advent and year calendars.