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We fuse personalised print with data & technology enabling you to communicate better with your customers.

Inevitably, as the year draws to a close, predictions for next year’s must-have apps, must-know jargon and must-have skills abound. There’s always something additional to consider, vying for share of budget, keeping us learning, and on our toes.
But I’ve been struck by how some of these “new trends” may not be quite so new after all.

We are all about “smart” now. SMART goals, smartphones, even smart packaging. The type that uses QR codes, NFC, even Augmented Reality (AR) to connect the offline to online and create interactivity and enhanced consumer experiences. All great stuff. But beautifully designed, old-school packaging still has a role to play and, done well, entices the customer and tempts him to buy. Check out eight our favourite and oh so clever examples:-

Christmas cards, the printed ones at least, seem to have fallen out of favour. We receive lots of online messages – including those horrible e-cards – from suppliers and customers alike who are opting to donate to charity instead. That’s totally laudable and often the causes are extremely worthy but a shame because printed ones, particularly if they’re personalised, say so much more about the brand and the team behind it. But all’s not lost. Take a butcher’s at these brilliant examples of where direct mail, has stolen the festive show: