Having a loyal following presents opportunities for cross-selling additional, related products into a customer base and Craghoppers needed a means of maximising these.
THE SOLUTION
Taking data from a number of existing sources we consolidated, verified, de-duped and segmented these records to create a Single Customer View (SCV). Then, with this dataset in place, we developed rules and predictive analytics to determine matrices of likely products and created a cross media campaign to maximise these cross- and up-selling opportunities.
The initial campaign comprised;
Design, coding and broadcast of a series of compelling HTML emails
Personalised URLs (via email and catalogue) leading to
Unique landing pages
Delivery of contextual product suggestions/recommendations
The campaign was hailed as an overwhelming success with
The company’s highest ever 286% increased response rate
Prime Group Burma Road, Blidworth, Nottingham. UK 
+44 (0) 1623 499949
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