Craghoppers achieved a breath taking 286% ROI
Results we achieved
Having a loyal following presents opportunities for cross-selling additional, related products into a customer base and Craghoppers needed a means of maximising these.
Taking data from a number of existing sources we consolidated, verified, de-duped and segmented these records to create a Single Customer View (SCV). Then, with this dataset in place, we developed rules and predictive analytics to determine matrices of likely products and created a cross media campaign to maximise these cross- and up-selling opportunities.
The initial campaign comprised;