Programmatic direct mail brings the power of print into the digital age, bridging the on and offline customer journey to maximise conversion rates. To really maximise on print, marketers should think holistically and integrate their print campaigns into campaigns they’re running in other channels.
We offer marketers the ability to send direct mail to active customers. Customers that have either visited your website, abandoned a cart, lapsed or any other behavioural activity you wish to nudge the customer to action.
Today’s customers expect you to be relevant, personal and timely.
We help you deliver on this expectation.
APIs and integration tools mean we can work with your software and systems, seamlessly integrating into our workflow.
From file submission right through to dispatch, systems are open, transparent and real-time for order-tracking, so there are no delays in service queries.
Our integrated workflow systems integrate with any existing third-party solution from any E-Commerce Platform to any CRM or DAM system. Any automated workflow, streamline production will give you 100% visibility and transparency from file submission right through to dispatch.
We've developed our own Brand Asset Management solution, ideal for multi-site and departmental organisations.
Preparing your direct mail for postage is an art in its own right. Our knowledge and experience mean we can help tailor the postage service to your needs securing discounts based on address formatting, barcoding and sortation.
We will manage the whole fulfilment process, saving you time and money whether working with the Royal Mail or one of the other postage service providers such as Whistl, Onepost or Citipost.
" Thanks for everything you and the team at Prime have done - we couldn’t have achieved this mailing without your support throughout."
- Louise Ashley-Cox, Senior Marketing Campaign Executive. The National Trust
Prime Group Burma Road, Blidworth, Nottingham. UK 
+44 (0) 1623 499949
hello@primegroup.co.uk