Programmatic direct mail brings the power of print into the digital age, bridging the on and offline customer journey to maximise conversion rates. To really maximise on print, marketers should think holistically and integrate their print campaigns into campaigns they’re running in other channels.
We offer marketers the ability to send direct mail to active customers. Customers that have either visited your website, abandoned a cart, lapsed or any other behavioural activity you wish to nudge the customer to action.
Today’s customers expect you to be relevant, personal and timely.
We help you deliver on this expectation.
APIs and integration tools mean we can work with your software and systems, seamlessly integrating into our workflow.
From file submission right through to dispatch, systems are open, transparent and real-time for order-tracking, so there are no delays in service queries.
Our integrated workflow systems integrate with any existing third-party solution from any E-Commerce Platform to any CRM or DAM system. Any automated workflow, streamline production will give you 100% visibility and transparency from file submission right through to dispatch.
We've developed our own Brand Asset Management solution, ideal for multi-site and departmental organisations.
Preparing your direct mail for postage is an art in its own right. Our knowledge and experience mean we can help tailor the postage service to your needs securing discounts based on address formatting, barcoding and sortation.
We will manage the whole fulfilment process, saving you time and money whether working with the Royal Mail or one of the other postage service providers such as Whistl, Onepost or Citipost.
Speed
Digital production is swift. It cuts out traditional stages and uses less resource - across design, transfer or upload, set-up, proofing and production – so delivering speed to you, to market, or even direct to your customer. In an always-on, impatient world that’s a big bonus.
On-Demand
To keep the cost-per-unit reasonable, traditional printing methods meant that large quantities of a product had to be ordered. That had a knock-on effect for physical storage, impact on budget and a risk of obsolescence. Digital printing on-demand (POD) means products can be ordered as and when they’re required, even as and when they’re changed. Super-convenient!
Personalisation
The ability to create wholly unique documents, personalised using virtually limitless
data-fields (text and imagery) was previously impossible and can only be achieved by digital printing. And, as this can be across a range of media, has applications for packaging, wall-art, décor, books, promotional gifts…the list is endless.
Sampling
In the marketing space, gut-feel and instinct can play a part. More scientific (and with far greater likelihood of ROI) are campaigns based on sound testing and sampling. The shorter print runs that can be achieved with digital are perfect for the A/B testing that marketers need, or for sampling a product to test a market’s initial reaction to it.
Supplementary or re-stocking
In instances where very large print-runs, and so traditional print processes, are appropriate, digital printing still has a role to play. For example,
Consistency
With digital printing, every sheet is the same as there is no requirement to balance ink and water during the print-run. For brand management and control this is paramount.
Environmental
Digital printing is an increasingly green process requiring less chemicals and no need for plates. Printing only what is required, and when - particularly using a service provider with green credentials and a commitment to environmentally sound materials - is good, responsible practice.
" Thanks for everything you and the team at Prime have done - we couldn’t have achieved this mailing without your support throughout."
- Louise Ashley-Cox, Senior Marketing Campaign Executive. The National Trust
Prime Group Burma Road, Blidworth, Nottingham. UK 
+44 (0) 1623 499949
hello@primegroup.co.uk
