New brand Petlandia “pawstruck”.
Results we achieved
Mind Candy is the company behind global kids’ phenomenon Moshi Monsters and the multi-award-winning brand, World Of Warriors. Creating worlds that fire the imagination has enabled Mind Candy to expand its ever-increasing range of magical brands across multiple touchpoints, from mobile and music to publishing, toys, animation, movies and much more.
New brand Petlandia “pawstruck”.
Petlandia is where pets and pop culture collide. Nifty tech allows pet lovers to create impossibly cute caricatures of their beloved companions. ‘Petlandiafied’ pets can then go on a heartwarming adventure in a beautifully illustrated personalised storybook, photobomb owners in an app, feature in barking-mad personalised videos and star in their own product range.
Tight timescales, an imminent global launch and an evolving product meant Mind Candy needed to find a production partner and fast. One that was not only well versed in the technical issues associated with such sophisticated personalisation, but who was also agile and responsive enough to support a rapid implementation, and the entire brand launch, without compromising on quality.
Enter Prime Group. With unrivalled Print on demand experience and a pedigree for personalised retail gifts, they were swift to demonstrate (using site visits, samples and prototyping) the value they would add and their ability to deliver:
"It’s fair to say that the Prime guys
wow’ed us from day one! They’re savvy and bring a wealth of experience to the party. Their expertise and knowledgehas guided us to create a perfect product and experience for the consumer. We’re confident our precious new brand is safe in their hands and they will prove to be a valuable partner for many years to come. Prime really know their stuff and I would recommend them to anyone looking to create a personalised product." - Michael Acton Smith, Mind Candy