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Sales of physical books are on the rise. It’s official. Consumers are pushing back against digital, the popularity of eBooks is waning, and even the youngest of readers remain charmed by print. But, as you know, these same consumers are discerning.

When it comes to personalised or customised books, and dealing with your business, their expectations are high. They won’t compromise on service, speed, quality and overall experience and neither do we.

The evolution of digital print technology has meant that you no longer have to rely on traditional litho printing to get the high quality result that your brand deserves. Discover six reasons why you should consider Print on Demand.

We’re the engine room for many leading retailers for book printing on demand and personalised gifts. They trust us to receive, process, produce, ship and track orders 24/7, 365, leaving them hands- off, hassle-free and relaxed.

 

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We are a print on demand partner helping
you deliver an exceptional customer experience.

A passionate supply partner

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Quality of printed product. Automation and APIs. Customer service.

Our retail partners measure us on these three critical pillars of service. Harder to quantify though is our passion. We’re as passionate about our customer’s brand, As we are about our own.

Being the last eyes on a product before it reaches the customer is a responsibility we take seriously. Satisfied customers are loyal customers, and loyal customers are returning ones. Which is good for everyone in the supply chain. We see our role as a partner, not merely a supplier;

  • Values, Visions & Strategy
  • Investment
  • Planning and management
  • Communication
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FEATURED PROJECT

Mind Candy Print on Demand Books

Nifty tech allows pet lovers to create impossibly cute caricatures of their beloved companions. ‘Petlandiafied’ pets can then go on a heartwarming adventure in a beautifully illustrated personalised storybook.

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Prime's shared values and vision

Start with collaboration, trust, the exchange of deep knowledge, co-development of great books and processes, shared risk and reward, and a joint responsibility for the all-important customer experience.

Then layer on top, a respect for colleagues, suppliers and for the environment (shored up by ISO 14001:2015) and you have a raft of strengths and values that, when shared, can make for a powerful partnership. One where everyone stands to benefit.

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Shared strategy

Strategy is by its nature about the long-term. Partner relationships are robust and enduring because of our approach to.

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Quality standards

Data security and the safeguarding of intellectual property is protected by ISO 27001:2013 accreditation. ISO 9001 demonstrates our commitment to quality production and ISO 14001 is the equivalent standard for environmental protection.

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SLAs

Service Level Agreements (SLAs) and disaster recovery procedures deliver additional assurances and, ultimately, peace of mind.

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Product development

Along with the development of your products, Prime has the expertise and market knowledge to advise on ways to improve and enhance a range, so increasing basket-value, profitability and customer satisfaction.

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Insight

Prime is a pioneer of personalisation book printing on demand, a renowned expert and has over thirty years’ experience. Unrivalled insight into the consumer gift market helps partners plan, develop and swiftly expand their reach.

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Strategic support

Getting under the skin of a customer’s business lets us spot additional markets and opportunities offering bespoke marketing support. This typically results in a growth rate of 150%, year on year.

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FEATURED PROJECT

Peppa Pig Personalised Print on Demand Books

Our sophisticated production workflow received and output the file to our state-of-the-art HP Indigo digital presses to print, finish and despatch it in under 24 hours.

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Shared print on demand planning

For most of us having “the big idea” is the hardest part. Coming up with a novel concept for a personalised gift, or the characters and plot for a personalised book, is the stuff that dreams are made of. But if you’ve found your muse, have been inspired and are convinced the world’s ready and waiting for your idea, what’s next?

 

Print on Demand or Drop Shipping.

Dropshipping and print on demand have a lot in common. They’re both ecommerce business models, neither requires you to hold or manage stock, and each is a great option for beginning entrepreneurs.

With Coronavirus pandemic, we’ve seen supply chains in all areas of business come to a halt, and many companies close but does that need to be the case. Print on Demand and Drop Shipping changes how you operate and can keep you open, local, global and keep customers happy 24/7.

 

What is Drop Shipping?

Drop Shipping requires you to form multiple partnerships with wholesalers whose products you then sell on your website. When a customer places an order, you pass the details on to the relevant wholesaler, and they pick, pack and ship the product directly to the customer. It’s an effective and more efficient way of supplying your customers with the products that they want, without you having to handle or store the items, cutting out wasted time, effort and costs.

 

What is Print on Demand?

The Print on Demand (POD) model works in a similar way to Drop Shipping, where you only need to order what your customers request. Where the models differ is that with POD, you create a partnership with a printer who will finish the product with your design at the time it is ordered. Printing what you need, when you need it

Some confusion between the two can arise when you see printing companies who offer direct shipping on your behalf too. In these situations, consider the products you order (as the business) are a standardised version in which case it will be Drop Shipping, or they will be finished with your specific design requirements before being sent to the customer and is therefore Print on Demand.

 

Which should I use for my ecommerce business? 

The answer to this question will depend on your business objectives. Neither model is superior to the other, but the differences between them mean that they enable you to offer an entirely different experience and product to your customers.

Both models are great for business who are just starting as they don’t require you to buy more stock than you need at any one time or arrange for the storage of it. They also both ensure that you don’t have to manage a complicated supply chain as you would if you were manufacturing the products yourself.

These benefits combine to give you the flexibility to test out new products as often as you wish and react to your market’s demands – without putting any capital at risk.

As mentioned above the main difference between the two models, especially with those printers who offer an all-inclusive Print on Demand service, is the fact that print on demand allows you to have your design printed onto the products before they are sent to the customer. The critical thing to note here is that this design doesn’t have to be the same for each product – you can offer customers a range of designs to choose from, or even enable them to personalise the design and make it unique to them.

What are the pitfalls I need to look out for?

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Integration

APIs and integration tools mean we can work with your own software and systems, seamlessly integrate to your website. An automated workflow streamlines production, speeds up manufacture so that customers receive their gift sooner.

Production

Everything is managed, POD, finished and dispatched in-house from Prime’s state-of-the-art facility. No subcontractors, no outsourcing, no risks. You always know exactly where your orders are 24/7.

Visibility and transparency

From file submission right through to dispatch, systems are open, transparent and real-time for order-tracking so there are no delays in customer service queries.

The future

Early adoption, constant innovation and a continuing investment in research and development sit at the heart of everything we do. It means we can help customers like you craft and plan for better products and a greater range.

Shared values and vision

We appreciate that your print on demand book is about so much more than simply “putting ink on paper”. Alongside the core production process, we have expertise and solutions for:-

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Packaging and labelling Offering branded and non-branded outers suitable by product and delivery mechanism.

Consolidation Where appropriate, combining multiple products into one shipment to generate savings in delivery cost, time and packaging.

Shipping Where appropriate, combining multiple products into one shipment to generate savings in delivery cost, time and packaging.

Worldwide Order Fulfilment Services We can produce and ship globally from the UK or connect production partners via DSCOOP in other countries.

Portal creation We have relationships with printing technology partners able to create shops and portals for promoting and selling your products.

Environmental protection You may be thinking that the winner of the most environmentally-friendly title in the battle between digital marketing and print marketing is an obvious one.  Well, you may be surprised to know that it isn’t anywhere near as clear cut as that. Is digital marketing better for the environment than print marketing?

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FEATURED PROJECT

My Given Name Landscape book printing on demand

Combining the team’s print on demand expertise with the superior production capabilities of the HP Indigo 10000. We created a unique book printing service capable of printing a landscape book in the required dimensions.

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Shared communication

First point of contact with Prime Group is with our dedicated customer services team but you will also benefit from a dedicated specialist consultant.

Prime account managers are selected for their excellent communication skills, business acumen and problem-solving. They’re all “can-doers” with an appetite to learn and a love for the job. The team will learn all about your product and service and make sure that your customer has the best experience.

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If you’d like to see us in action and “test the water” for your product, publication or even create a personalised version of an existing book, it couldn’t be simpler.

GET IN TOUCH
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“ Exceptional account management, The Prime team always exceeds expectations, responding timely and always going the extra mile ” - Andrew Martin  (CTO & Founder)

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