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Printed media is often seen as lagging behind in our increasingly digital world – but that couldn’t be further from the truth!

Continual innovation and the introduction of new technologies has massively changed the landscape of the print world. It’s now faster, more convenient, and more cost-effective to print than ever before thanks to digital printing. Plus, when implemented as part of a wider campaign you can create a fully immersive experience that will blow people away.

 

We are more than Nottingham’s leading digital printer

At Prime Group, we’re passionate about printing and about helping our customers achieve their marketing and communications goals. And, by ensuring we have the right knowledge, technology and techniques we have positioned ourselves as one of Nottingham’s most creative and cutting-edge digital printers

Yes, we’ll happily produce a top quality print job for you - whether you need business cards or branded water bottles. That’s a walk in the park for us. It’s what we do as standard. Where we really come into our own is when you want to do something that will make you stand out from the crowd, or you want to connect with your customers in a way that will get them to really sit up and take notice.

 

Using our extensive expertise, state-of-the-art equipment and infectious ‘can do’ attitude, we’ll design a complete marketing and communications solution that will deliver exactly what you want.

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Brand Marketing Hub

A central location to create, store, produce and download a whole range of marketing collateral, personalised for their individual needs.

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Programmatic Direct Mail

Programmatic direct mail uses a set of rules and logic to trigger a printed piece that nudges the customer to action, without the annoying banners and emails.

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Water BabiesConfidence starts with baby swimming

A central location for Water Babies franchises to create, store, produce and download a whole range of marketing collateral, personalised for their individual needs. It’s a secure portal, customised to your corporate branding, that your franchisees can access easily, 24/7. 
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What are the advantages of digital printing?

 Now as a well-established digital print company you would be forgiven for thinking we’re biased here. But, think about it.

The printing press was invented at some point around the year 1440. We don’t need to tell you that’s a long time ago! Of course the original design has been improved on, but fundamentally it works in the same way.

But, it’s not just the printing press that has evolved. Digital technology has transformed our world and the way we live our lives. Because of this digital printing has a whole host of benefits over traditional (litho) printing – and in some circumstances over digital marketing!

 

Digital printing is

 

…perfect for personalised campaigns

Many marketing campaigns are now using personalisation to speak directly to the consumer and create a sense of trust. This is a huge part of digital marketing campaigns, so print personalisation is often overlooked.

We have the ability to personalise all kinds of print collateral, whether you’d like the name changing on each item or a wholly unique design for each unit. Some of our most popular personalised items include: brochures, direct mail, books, greeting cards, packaging and promotional gifts. Pretty much anything is possible though – and we’ll always welcome a challenge!

 

…able to excite the senses

While digital marketing can provide a feast for the eyes, it isn’t able to stimulate the other senses. Whilst providing digital print from our Nottingham location, we have created printed items with a whole range of shapes, textures, and even smells. We also worked with paper that can be tasted or listened to.

 

…the link between physical and digital

If you’re running a multi-faceted campaign that spans both the physical and the digital worlds, digital printing can provide a link take customers on a journey between the two. We can create this synergy using things like QR codes, NFC (near field communication) chips, and image recognition.

 

…fast

The process of printing something digitally is much shorter and labour intensive than traditional printing. This means that we can turn around each job for you in a fraction of the time it would have taken before.

 

…cost effective

Traditional printing methods men that, in order to keep the cost per unit reasonable, you have to buy in bulk. This results in not only a strain on your budget, but the need for a larger place to store everything and an increase in the risk that they will become obsolete before you get the chance to use them all up.

Our print on demand (POD) services now mean that you order what you want, as you need it, without any hassle. And, the flexibility of it means you can use it to create items for A/b testing or in conjunction with traditional printing to restock or create a variation of an existing item.

 

...consistent

The technology used for digital printing means that each and every item will be the same, unlike with traditional print where the water and ink balance can affect the colouring. This means you get greater control over your brand and that you don’t need to worry about using different print runs together.

 

…environmentally friendly

The digital printing process uses less chemicals than traditional printing and there is no need for single-use plates to be created. When this is coupled with the fact that you only need to print what is required, digital printing is the obvious choice for environmentally conscious businesses.

 

So, if you’re looking for a digital printer in Nottingham, or you like the sound of what we can do, get in touch with a member of the team.  

 

 

Steve Johnson

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Call UsCall me (Steve Johnson) on Nottingham 01623 499944

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