Programmatic Direct Mail

Bridging the on and offline customer journey


Request a brochure. Complete this form to receive our latest brochure by post.

As you know, programmatic direct mail brings the power of print into the digital age, connecting the on and offline customer journey to maximise conversion rates.

We offer marketers the ability to send highly targeted direct mail to active customers with the right message at just the right time. Customers that have either visited your website, abandoned a cart, lapsed or any other behavioural activity you wish to nudge the customer to action.

The process is quite straight forward. Once we receive your data, we automatically process the corresponding asset, sort to ensure mailing discounts, print and despatched in as little as 3 hours.

Today’s customers expect communications across all channels to be relevant, personal and timely. We help you deliver on this expectation.

Leave your details and we will get back to you to schedule a call.

Programmatic Mail – a tailored, targeted, triggered personalised communication with a customer who’s already given you permission to contact them.

A passionate supply partner


Quality of product. Technology. Automation and Customer service. Our customers measure us on these three critical pillars of service. Harder to quantify though is our passion. We’re as passionate about our customer’s brand, as we are about our own.

Being the last eyes on a print before it reaches the customer is a responsibility we take seriously. Satisfied customers are loyal customers, and loyal customers are returning ones. Which is good for everyone in the supply chain. We see our role as a partner, not merely a supplier, which means sharing;

  • Values and Visions
  • Strategy
  • Planning and management
  • Communication

Beacon Bingo Personalised Direct Marketing

Our systems integrate seamlessly with the club’s CRM / member database system. Each mailing can be highly personalised to the member and is processed and mailed within 24 hours allowing each club to remind members of forthcoming events and offers.

Read Case Study

Shared strategy

Strategy is by its nature about the long-term. Partner relationships are robust and enduring because of our approach to.


Quality standards

Data security and the safeguarding of intellectual property is protected by ISO 27001:2013 accreditation. ISO 9001 demonstrates our commitment to quality production and ISO 14001 is the equivalent standard for environmental protection.



Service Level Agreements (SLAs) and disaster recovery procedures deliver additional assurances and, ultimately, peace of mind.


Multi channel personalisation

Sophisticated, multi-channel personalisation that accompanies
and nudges your customers through their journey, tracking behaviour and preferences, demonstrates an understanding and recognition of them as a unique individual.


Global connections

Prime Group is part of an international print and distribution collaborative network DSCOOP. By linking production partners around the world with similarly equipped and skilled printing businesses, we’re able to provide our customers with direct access to global printing services.


Security & Quality Compliance

As cyber attacks and data compliance issues continue to increasingly affect businesses, our ISO27001 accreditation demonstrates our determination, credibility and ongoing commitment to systems and data security and safeguarding our clients’ sensitive customer data.

Want to know more? Simply get in touch.


Alternatively, request a brochure. Complete the form to receive our latest brochure by post.



Macmillan Cancer Support Personalised Greeting Cards

An “off-the-shelf” plug-in solution to their existing e-commerce site adds a new dimension to the charity’s “gifts that change lives” offering. Supporters now have the ability to select, personalise and view a greeting card in real-time that includes a donation of up to £50.

Read Case Study

Choosing a supply partner

Breaking ties with an existing supplier is a big decision, but if your current supplier has service, quality problems or lack of reliability, then this might be the right time to move. Our handy checklist could help you determine any gaps in the service you are receiving.

How it all works

Knowing that your supply partner is responsible, and cares about the customer experience as much as you do, inspires confidence. It lets you focus on the rest of the business, safe in the knowledge that these aspects are under control:-


Integrated Workflow Systems

Intuitive. Automated. Flexible. Reliable. Trusted


Detailed below are some of our popular workflow systems that are used, but we have a team of experienced developers to custom write any solution required.

api (1)

SUPPLIER LINK GENERIC FILE SYSTEMWe can download XML or JSON orders from any hosted site to transfer into other systems then upload order status changes to confirm receipt and despatch.

SUPPLIER LINK CSV BRIDGEWe can download delimited data orders from any hosted site to transfer into other systems then upload order status changes to confirm receipt and despatch.

DOWNLOAD ORDERS TO YOUR HOT FOLDERWe can download order artwork files (PDF) to a hot folder via any hosted site or Amazon S3 bucket and synchronises directly to our workflow.

AUTO EMAILED FOR MANUAL PRODUCTIONSet up with our emailer integration and order details are emailed to a selected email address every hour so they can be sent directly to our workflow.

APPLICATION PROGRAM INTERFACEWe have several available API’s that are RESTful HTTP based API’s. Where possible, we have exposed resource-oriented access using standard HTTP verbs and respond with standard HTTP status codes. When communicating with the API directly, JSON will be returned in all responses including errors. Any off-the-shelf HTTP written in any language should be able to access the API easily. Alternatively, we can tailor the API for your needs.

Shared communication

Prime’s account management team are selected for their excellent communication skills, business acumen and problem-solving. They’re all “can-doers” with an appetite to learn and a love for the job. The team will learn all about your product and service and make sure that your customer has the best experience.

Our team is world-class, and we make no apology for shouting about it. We have years of experience in data, design, marketing, print production and 25 years in direct mail, data-driven marketing, production and postage.


Request a brochure. Complete the form to receive our latest brochure by post.