Did you know you can send programmatic direct mail to your customers and you don't need their explicit consent?
Programmatic direct mail uses a set of rules and logic to trigger a printed piece that nudges the customer to action, without the annoying banners and emails. More relevant, personalised direct mail is possible at the demand of the consumer.
Programmatic direct mail has a plethora of uses. For instance, brands can send potential buyers direct mail regarding products they had left in an abandoned cart. The direct mail re-connects the 'potential buyer' to the brand and the abandoned cart.
UK retailer JD Williams used direct mail in the fight to lower abandoned carts. JD Williams used direct mail to improve retargeting response rates and deliver greater visibility than digital alternatives such as email reminders and banner ads. Each piece of direct mail was tailored to each customer based on items left in their abandoned carts. As a result, the retailer saw a 6% increase in response rates, while abandoned cart rates reduced by 14%.
APIs and integration tools mean we can work with your software and systems, seamlessly integrating into our workflow. An automated workflow streamlines production speeds up manufacturing saving you time and money.
From file submission right through to dispatch, systems are open, transparent and real-time for order-tracking, so there are no delays in service queries.
We are the UK’s market-leading, print on demand, supply partner. Print on demand is fast, flexible, convenient and environmentally friendly. With thirty years’ experience in printed personalisation and print on demand, your in safe hands.
Everything is managed, printed, finished and dispatched in-house from Prime’s state-of-the-art facility. No subcontractors, no outsourcing, no risks. You always know exactly where you're orders are 24/7.
Our personalised print and fulfilment pedigree is unrivalled. We’ve been an early adopter of the latest technology in digital print, automation, data processing as well as postage and fulfilment for more than 20 years.
Our customers can also rely on us to deliver strategic thinking, consultancy, efficiencies and savings. With our HP Indigo digital presses, we can personalise in full-colour B2 sheets with variable, data-driven content, resulting in far more targeted marketing.