Amid all the digital mania, you can understand why print might appear to have taken a backseat. But for those who are willing to cut through the “bullshit of the death of print media”, as Mark Ritson memorably put it, there’s no question that print delivers - Creativity, Trust, Engagement and ROI.
For one thing digital cannot stimulate the senses – for example, texture, shape, colour and smell. Paper that can even be tasted, listened to, or through the embedding of NFC (near field communication) chips, bridge the on and offline.
We can adapt and manipulate, any of these elements enabling you to stimulate and connect with customers beyond the reach of digital.