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Featured articles

Did GDPR Kill Fundraising?

Did GDPR Kill Fundraising?

As 2018 dawned, and May’s GDPR deadline approached, marketers were worried. Were we to be muffled? Our databases decimated? Were we witnessing the death of direct marketing and fundraising as we knew it?

11 top tips for making your fundraising direct mail great

11 top tips for making your fundraising direct mail great

We get to create some fantastic charity direct mail. Clever, beautiful and, critically, effective. While we’re happy to take credit for the production and distribution (and sometimes the design) much of that credit is due to clients and their smart copywriting. Between talking to them, reading what other experts say, and throwing in nuggets from our own experience, we’ve put together our tips and ideas to make your fundraising direct mail pop!

Charity Direct mail – personal, personalised, and with personality

Charity Direct mail – personal, personalised, and with personality

They say that “if you don’t ask, you don’t get” and that’s certainly seems to be true when it comes to fundraising. At least it is for 81% of us1 - the percentage of people prompted to donate to charity because they were directly approached to, rather than as a spontaneous decision. Figures, right? It’s not that we don’t care, it’s just that lives are hectic, days are busy and causes however worthy may not always be front-of-mind.