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Featured articles

How much does it cost to print a full-colour children’s book?

How much does it cost to print a full-colour children’s book?

Whether you’re a budding author still at the ideas stage, or an established writer looking to bring your story to life and your book to market, cost and importantly your margin are key pieces of the jigsaw. When we’re asked “How much?”, the short answer is “probably less than you think.” There’s a longer version too. We know there is always more to it than just a price but, if your RRP is £19.99 and your costs are less than £6 quid*, how about this for adding value?

Direct Mail – envy-inducing examples

Direct Mail – envy-inducing examples

Every once in a while, someone cracks a joke or drops a killer line in to the conversation and you laugh, loud and heartily. You’re amused and happy for them but, inside, you’re secretly thinking “I wish I’d said that”.
Direct mail has the power to affect us in the same way. A rival agency or printer wins a plaudit, or an award, and we think “Grrrr, wish that was one of our jobs!” Here are just some of our “it should have been me” moments:

How to deliver a successful direct mail marketing campaign [Infographic]

How to deliver a successful direct mail marketing campaign [Infographic]

Great direct mail marketing campaigns require military planning, inspired creativity, rigid execution and scientific measurement. And, to really grab the attention of your audience, personalisation.