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Featured articles

2019 Calendars – it’s that time of year again

2019 Calendars – it’s that time of year again

I’ve just spotted my first Christmas tree of the season. And it’s only September. Granted it was a small one – a couple of feet high at most – but a Christmas tree nonetheless. Surrounded by printed material (always a plus) it was in the foyer of a local hotel promoting their programme of festive events. Time then for our annual round-up of this year’s best and notable advent and year calendars.

An opportunity in personalised children’s books

An opportunity in personalised children’s books

That reading is good for kids (for all of us, for that matter) is a given. There are countless reasons why sharing a good book helps youngsters – it expands their vocabulary and their world, helps with spelling, teaches them about others and generally instills confidence. So why is it then, knowing this, that many of our little ones are still woefully under-represented in today’s children’s literature?

Neuromarketing

Neuromarketing

Gone are the days when colleagues in other teams referred to us fondly as the “colouring-in department”. Because we’re all scientists now. And, irrespective of whether you studied an “…ology” or not, marketing involves an understanding of martech, the complexities of data science, and more than a passing interest in human behaviour, buying patterns and preferences.