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Featured articles

What is Programmatic Direct Mail

What is Programmatic Direct Mail

Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers are More Engaged Shoppers”* prompted the same question. Were shoppers behaving in a certain way because of the direct mail they received or, did they respond positively to direct mail because of the type of shopper they are?

Digital Photo Printing – for what you want to keep

Digital Photo Printing – for what you want to keep

In a recent survey, researchers from PlusNet found that despite the “selfie generation” snapping hundreds or even thousands of images every month, three quarters are never actually viewed again. It refers to these as “digital baggage”. Essentially unflattering or ill-advised shots that people don’t want to share, less people want to see, and no one bothers to print!

Digital printing adds value, branding and margin

Digital printing adds value, branding and margin

The football season is underway. Between now and May, millions of us up and down the country will be spending Saturdays cheering our team on from the sofa, sideline or stand. And football means big money. Players command eye-watering sums, season tickets can fetch £1,995 and global brands compete for sponsorship opportunities. Even the club shops are in on the act.