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Featured articles

Digital and direct mail – get with the programmatic!

Digital and direct mail – get with the programmatic!

When we’re looking for direct mail insight, an obvious place to start is Royal Mail’s MarketReach. Their research around how consumers and businesses respond to direct mail is fascinating. And invaluable. The International Post Corporation (IPC), an association of twenty-four postal operators, delivers similar inspiration but based on learnings from across the world.

2019 Calendars – it’s that time of year again

2019 Calendars – it’s that time of year again

I’ve just spotted my first Christmas tree of the season. And it’s only September. Granted it was a small one – a couple of feet high at most – but a Christmas tree nonetheless. Surrounded by printed material (always a plus) it was in the foyer of a local hotel promoting their programme of festive events. Time then for our annual round-up of this year’s best and notable advent and year calendars.

An opportunity in personalised children’s books

An opportunity in personalised children’s books

That reading is good for kids (for all of us, for that matter) is a given. There are countless reasons why sharing a good book helps youngsters – it expands their vocabulary and their world, helps with spelling, teaches them about others and generally instills confidence. So why is it then, knowing this, that many of our little ones are still woefully under-represented in today’s children’s literature?