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Featured articles

14 ways to be a brand management superhero

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult; Calculating ROI, Securing budget and keeping the sales team supplied with leads (and happy!)
But others things like staying on brand, version control of documents and quickly and efficiently proofing files are a walk in the park, right? Wrong.

The printed book is definitely here to stay

The printed book is definitely here to stay

I couldn’t re-call it so had to Google the term for when a brand-name becomes so popular and all-pervading that it’s accepted as a common noun. Think Hoover (for vacuum cleaner) and Xerox (for photocopier). It’s “generification”, apparently. Or the sinister sounding “genericide”, if you want the proper legal term. My prediction for another was “Kindle” because, while there are plenty of other devices on the market, Amazon seemed to have captured hearts and minds with its model. The latest research points to on-screen reading falling out of favour though.

Marketing ideas to bring offline and online together

Marketing ideas to bring offline and online together


Looking for marketing ideas to liven your campaigns, bring print and online togeather, help map the customer journey?