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Featured articles

Self-service – speed and convenience vs customer experience

Self-service – speed and convenience vs customer experience

“Unexpected item in bagging area.” Five words to trigger fury in any supermarket shopper. Like most self-service options made possible by technology it’s brilliant when it works. But when it doesn’t, how we curse this particular brand of “progress”. While virtually all sectors have embraced it, some with more success than others. Those that win do so by enhancing the customer experience, those that don’t leave their customers feeling short-changed and exploited.

Why “Marketing to Millennials” won’t work

Why “Marketing to Millennials” won’t work

I was recently asked to talk about “Marketing to Millennials” at an event. I was happy to. Easy, I thought. After all, there’s hardly been a more talked-about, written-about (perhaps even complained-about!) generation; all of which should have provided a wealth of material for me. As I set to work on my presentation though I became less convinced. 

We have invested in a New HP Indigo 12000

We have invested in a New HP Indigo 12000

We have some exciting news to share with you… Prime Group has invested in a HP Indigo 12000 HD B2 digital press, a breakthrough in print resolution.