Topps Direct

THE CHALLENGE

To create an “end-to-end” solution (from online ordering, through manufacture and on to final delivery to the customer) for five additional, personalised cards. These to incorporate white print, plus 4-colours onto foil card and precisely match those in the existing Match Attax range.

THE SOLUTION

Print on demand - As it was critical that players shouldn’t be able to determine even subtle differences between these and the current cards, and because consistency of quality was key, Prime;

• Built integration into its existing website and shopping cart functionality
• Included a photo-upload facility allowing images to be easily incorporated and previewed.
• Printed the cards using an opaque white ink only possible using HP Indigo digital technology
• Researched, tested and manufactured an unusual foil sheet to replicate the retail versions

"That the cards should match our existing range was a no-fail element of the project. We knew using different printing processes made this a big ask but we (and more importantly our customers) are delighted with the results." - Topps Direct