Online Ordering Portal makes localisation and personalisation simple
From its inception in 2002 when a young couple began teaching their own children to swim, Water Babies has grown to an international franchise organisation spanning seven countries and which boasts having taught hundreds of thousands of little ones to swim.
Ensuring that franchisees had swift and easy access to the products that they needed, with the ability to customise and localise these, was becoming an issue. Water Babies’ existing proprietary system was creaking and, as the business grew, it was increasingly reliant on manual intervention and external resource. Plus, operating across borders and in different currencies was adding to the problem.
Prime’s Franchise Marketing Solution has proved a perfect fit for Water Babies’ needs. A future-proof solution, it is scalable and will grow as the number of franchisees and territories do. Offering multi-currency functionality as standard, it integrates seamlessly into not just the Sage payment gateway, but alternatives too.