From its inception in 2002 when a young couple began teaching their own children to swim, Water Babies has grown to an international franchise organisation spanning seven countries and which boasts having taught hundreds of thousands of little ones to swim.



Ensuring that franchisees had swift and easy access to the products that they needed, with the ability to customise and localise these, was becoming an issue. Water Babies’ existing proprietary system was creaking and, as the business grew, it was increasingly reliant on manual intervention and external resource. Plus, operating across borders and in different currencies was adding to the problem. 



Prime’s Franchise Marketing Solution has proved a perfect fit for Water Babies’ needs. A future-proof solution, it is scalable and will grow as the number of franchisees and territories do. Offering multi-currency functionality as standard, it integrates seamlessly into not just the Sage payment gateway, but alternatives too.


The Benefits

  • Products are easily customised, localised, and shipped direct to the franchisee
  • Printed “on demand” this eliminates stock-holding and obsolescence
  • Non-printed items e.g. balls, thermometers, etc. are also processed through the system
  • Generation of online collateral for, for example, social media images is available
  • With the option to personalise “bulky merchandise”
  • Colour management, brand and version control are guaranteed
  • Pricing matrices, in a range of currencies, tailored to individual franchisees
  • Detailed reporting at franchisee or even user-level
  • Ease of administration for Water Babies central marketing function, plus control and real-time view of all activity
  • All implementation, training and system onboarding undertaken by Prime’s project team.